By SCN Staff
NEW YORK鈥擫utron Electronics has been a leader in the lighting control industry for almost six decades. Now, as the company celebrates its new Commercial Experience Center in Manhattan, it is once again striving to bring fresh ideas to the lighting and design landscape.
鈥淓xperience鈥� is the operative word at the flagship center, located just off Fifth Avenue at 3 E. 28th Street in New York鈥檚 lively NoMad neighborhood. At the core of the center is the Lutron HXL approach, a broad philosophy of human centric lighting that deftly employs four elements of lighting design鈥攏atural light, quality light, connection to the outdoors, and adaptive and personalized control鈥攖o help people be, work, and feel their best.
The new center offers architects, designers, contractors, developers, and building owners an inclusive vision of Lutron lighting and control capabilities.
It is 鈥渄esigned with the customer journey in mind,鈥� says Executive Vice President Scott Hanna.
鈥淭he new center provides an immersive experience that reveals how lighting and controls can impact different space types and people鈥檚 sense of well-being. It gives them opportunities to enhance and foster the human experience.鈥�
The center is designed to inspire and encourage clients and customers to expand the ways they think about lighting design鈥攏ot just as illumination, but as an amenity for acquiring and retaining talent, attracting guests, and stimulating students and educators.
Customers are invited to experience Lutron鈥檚 recent acquisitions: Ketra 鈥� dynamic smart lighting that mimics daylight indoors 鈥� and Limelight smart exterior lighting control.
In addition, the center showcases the company鈥檚 best-in-class solutions, including a Quantum system with integrated Sivoia QS, as well as contract roller shades, Palladiom keypads, and the myRoom guestroom solution.
Lutron Co-President Ramin Mehrganpour observes that the center puts more of Lutron鈥檚 growing portfolio of solutions on display. 鈥淲e can now highlight more of our comprehensive, innovative product offering,鈥� he says.
The center鈥檚 footprint is appropriately spacious: at 5,500 square feet, it鈥檚 almost twice the size of Lutron鈥檚 original Penn Plaza location. Moreover, being in NoMad, just south of Midtown, puts the company squarely in the middle of New York鈥檚 most important tech and design-oriented neighborhood, convenient to a number of architecture, design, and Silicon Alley firms.
Other notable aspects of the center include:
Solutions for a wide variety of building types:
Lutron controls offer distinct benefits to workplace environments, hotels, and educational institutions 鈥� all of which are specifically addressed at the new center. Indeed, the space incorporates a complete model hotel suite employing Lutron鈥檚 myRoom guestroom control system.
Dedicated meeting and training spaces for Lutron clients and customers:
With New York being a destination city and a hub for international specifiers, Hanna expects a high percentage of visitors to come from outside the United States.
A broad landscape of Lutron products:
Lutron solutions on display include Ketra, Limelight, myRoom, T-Series tunable white, the Quantum lighting control and energy management system, EcoSystem technology, and Vive wireless controls.
WELL certification:
The center is designed to meet the WELL Building Standard supporting occupant health and wellness in the built environment. WELL dovetails with Lutron鈥檚 approach to human centric lighting, Lutron HXL, which promotes comfort, enables enhanced well-being, and fosters engagement.
The New York Commercial Experience Center is available to visit by appointment. Other Lutron Experience Centers are located in Coopersburg, Pa.; Plantation, Fla.; Irvine, Calif.; Washington, D.C.; Toronto, Canada; and London, UK. A Residential Experience Center is located in Midtown Manhattan.